After expanding into Turkey and Mexico, the focus will shift to the Middle East in 2025. The newly established “Messe Düsseldorf Gulf Office” in Dubai is to expand trade fair activities in the region. Regional offshoots of the world's leading trade fairs EuroShop, A+A and REHACARE are planned from 2026. In addition, the company will be represented in Saudi Arabia for the first time in 2025 with seven trade fair themes, including wire, Tube, GIFA and METEC. Messe Düsseldorf is thus strengthening its international commitment and consistently focusing on growing markets.