Gulf – The Emerging Hub for Business
The Gulf Cooperation Council (GCC) region has emerged as a prominent and dynamic hub for the global exhibition industry. Driven by strong economic growth, ambitious infrastructure projects and a rapidly growing population, the region offers an ideal environment for businesses to effectively showcase their products and services.
The Gulf Cooperation Council (GCC) region has become a leading and dynamic hub for the global exhibition industry. Fueled by economic growth, major infrastructure developments, and a rapidly expanding population, it provides a favorable environment for businesses to showcase their offerings.
The market’s expansion is driven by economic diversification, increased consumerism, and rising demand for exhibitions. High-profile events, improved infrastructure, and strong government backing — particularly for tourism and the MICE sector — further enhance its appeal.
The GCC’s strategic location, linking Europe, Asia, and Africa, combined with a business-friendly climate and supportive policies, makes it an attractive destination for companies. A growing middle class and ongoing investments in facilities add to its potential as a global business hub.
Dubai, in particular, stands out with the most developed trade fair industry in the region. It offers excellent infrastructure, efficient government support, and a streamlined visa system, making it an ideal base for international business and events.
